The Soul of INIT

The Soul of INIT

At INIT, fragrance is more than aroma—it’s emotion, memory, and meaning. Each scent is born from a deeply human moment: a fleeting glance, a late-night conversation, a breathless adventure. We bottle these emotional echoes so they can be worn, remembered, and relived. Our perfumes are designed not to follow trends, but to evoke a state of being—authentic, intimate, and entirely your own.

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PERFUMES

Letters to Self

Letters to Self

Every INIT perfume is paired with a personal letter—a “Dear Me” note. These aren’t brand stories. They’re fragments of memory, quiet reflections, and open-hearted reminders. They speak of freedom, longing, love, self-discovery. With each scent, you’re invited to read, to feel, to remember. The letters are handwritten echoes of the very emotion that inspired the perfume.

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A Mirror and a Map

A Mirror and a Map

These letters are meant to meet you wherever you are. Sometimes they’ll feel like a reflection of a moment you’ve lived; other times, like a gentle push toward something you’ve been seeking. Each INIT perfume begins with a letter, and that letter begins with you. What you find in it may surprise you. But one thing is certain: you’ll leave with more than a scent—you’ll leave with a piece of yourself.

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Discover the World of INIT

Each INIT perfume is a portal—into memory, emotion, and escape. Crafted to evoke the feeling of distant lands and intimate moments, our fragrances invite you to lose yourself and be found anew. Let your senses lead the way and find the scent that speaks to your story. The journey begins here.

INIT VII

INIT VII

Celestial Floral Scent

INIT III

INIT III

ACTIVE CITRUS PERFUME

INIT IV

INIT IV

SEDUCTIVE MINT & VANILLA PERFUME