Escape the Ordinary. Wear the Feeling.

Escape the Ordinary. Wear the Feeling.

INIT is a portal to dream-like destinations—bottled.

Each fragrance is a memory imagined, a journey scented, and a feeling worn. Inspired by slow sunsets, salt-kissed air, and stolen stillness, Init captures the essence of emotions that linger long after the moment has passed. Designed for those who chase beauty, not just trends.

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Not Just a Scent. A Souvenir of the Soul.

Not Just a Scent. A Souvenir of the Soul.

Where memories blur and magic begins—Init.

Crafted for the wanderer who feels deeply and loves fully, each Init fragrance is a love letter to places real and imagined. Let every spray transport you—to cobbled alleys in Sicily, sun-drenched coastlines, or quiet mornings wrapped in linen and longing.

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About the Perfumes – Craft & Composition

About the Perfumes – Craft & Composition

Artfully Blended, Emotionally Layered
Each INIT fragrance is crafted with an eclectic blend of global ingredients—earthy base notes, whimsical florals, bursts of citrus, and a lingering trace of warmth. Designed by master perfumers, these scents are built not just for wear, but for memory. They’re clean, long-lasting, and complex, evolving beautifully with your skin and your story.

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Discover the World of INIT

Each INIT perfume is a portal—into memory, emotion, and escape. Crafted to evoke the feeling of distant lands and intimate moments, our fragrances invite you to lose yourself and be found anew. Let your senses lead the way and find the scent that speaks to your story. The journey begins here.