About INIT

INIT is a modern perfume house rooted in the art of storytelling and scent. We believe fragrance is deeply personal—a reflection of inner landscapes, quiet dreams, and bold desires. Every bottle is an invitation to escape, to explore, to feel. We design not just perfumes, but emotional experiences—fragrances that live like letters to self, waiting to be read and worn.

INIT was never meant to be just a perfume brand. It was imagined as a pause in your day—a quiet breath, a moment of remembrance, a rush of emotion. It began from a simple idea: that scent can hold space for memory, identity, and self-reflection. That a single note, lingering on your skin, could pull you back into a feeling long forgotten or propel you into a version of yourself you've yet to meet.

We write letters to the self. Each INIT fragrance is one of those letters—intimate, emotional, and deeply personal. They are not just products; they are emotional landscapes captured in scent. These letters are meant to be lived with, returned to, and rediscovered with time. Whether it’s a memory from your past or a desire you haven’t yet named, INIT gives it form through fragrance.

Our creative process is slow and intentional. We source ingredients that resonate—not just for their aroma, but for their ability to evoke. From sun-soaked citrus fields in Sicily to sacred woods from the East, our palette is global, but our purpose is singular: to craft scents that carry meaning. Each blend is a careful harmony of natural ingredients and safe, conscious synthetics that allow emotion to take the lead.