The INIT saga: Why are we here?
The house of INIT is crafted to deliver fragrances designed specifically for the tropical region. We wanted the perfume enthusiasts of the Indian sub-continent to procure a pleasant scent that speaks of higher and unique notes inspired by the world that surrounds us. The tropical regions are understood to be limited to the accents of perfumes accepted in the said regions, but INIT wanted to sculpt options that are diverse in their ingredients, and notes and become a unique blend of scents that transforms a hot summer day into vivid summertime by the ocean or adventuring in a dense exotic forest.
The scents and accents put together by the brand are a unique blend of a one-of-a-kind collection inspired by mystical and exotic elements found in nature, such as mint, green apple, moss, magnolia, mandarin, akidgaw wood, etc, that speak of botanical beauty which is both eccentric and unpredictable in its accords. A fresh stroke of tropical fragrances is brought out to board you on a flight through the most peculiar and untampered corners of a sensorial journey that begins and ends with you smelling like paradise.
The brand began its journey of looking for alternatives available in the Indian market designed especially for the market, with accords that can not only smell pleasant but also are made from safe ingredients, what our research team noticed was, there are no brands of perfume crafting original fragrances, this lack became an opportunity. The brand brought in the best olfaction experts to put together ingredients that were inspired by French and Spanish accords of fragrances designed to fit into the tropical heat. And with great effort, we have put together this fresh set of fragrances with which each spritz open up a portal to an exotic location ready to take you out for an adventure-filled experience.
Let’s delve deeper into each fragrance and what it speaks of.
A fresh fragrance, it is sculpted to be an active and agile note of movement, with citrus at its base and top, this fragrance is the epitome of energy. It is headed with Orange, Sea Note Aldehydes, and Blood Mandarin as its top notes which procure a fresh and spicy accolade perfect for a hot summer day, it can become the motivation that keeps you moving. An aromatic sensorial journey, this scent is an embodiment of the seaside fresh breeze in the morning, the summer sun, and the energy of young love bottled to spruce up your summer days with the ease of energetic spirit.
A fruity sweetness, when met with the calmness of wood, becomes a unique shade of nature, this scent is a balance of sweetness and spicy accents, it is fresh, it is crisp, it is green. A reflection of the nature surrounding us, this fragrance led with Mint, Green Apple, and Lemon as its top notes, and much like its palette, everything is green. The mint and lemon accents procure a freshness that is special and unique while the twist of green apple procures a much rather sweet accent for the fragrance to become a balancing act of art that is enough for your scent to be placed in a box above the ordinary, the scents arestrong but not head-hitting which is perfect for close encounters and corporate meetings at large, the widened palette of notes and ingredients widen the spectrum for this scent to be used everywhere and anywhere, and becomes the perfect piece of uniqueness that you can style with every day. It is modern love encapsulating the richness of defiance at its core, it neglects convention and becomes a new note for traditions.
Blooming into a transition of floral romance, this fragrance is put together for the ones in love with flowers. Unisex in its making, it is a fragrance that encapsulates the spirit and freshness of flowers within, exotic and beautiful, this scent is a collection of floral zones of captivating romance. A soft stroke of peony, roses and lotus blended with Musk, Tuberose, Exotic Woods, Osmanthus, Cedar, Sandalwood, and Amber this is a balance of bloom collected to become your spring. Timeless in its freshness, this is crafted as a homage to the nonchalant spirit of floral elegance.
A woody masterpiece, this fragrance is highly masculine in its approach, strong, and filled with woody accords of exotic woods put together, this fragrance is brought to life with a zest of citrus and freshness of coca. The palette for this particular fragrance is led by Woody Notes, Citruses, Akigalawood, Amber, Coca, and Musk, and is an ode to the mighty Oud. Strong in its approach it is an evening scent that speaks of wooden mysteries found in our world that are long forgotten. The multitudes and multifaceted modernity is built to be reflected in this fragrance, contemporary in its blend, it is the midnight spirit captured in a bottle for you. All scents have a unisex approach in their lending, with a mystical stroke of playful ingredients, these fragrances are made for everyone and everywhere. Omnipresent in their essence, these accords are brought to life for you to experience a new world of fragrances inspired by nature and its unique corners of mysterious stories.
This scent is the seaside bottled up, with unique nodes playing its part, this scent is as mysterious and as widened as the sea-side itself. Aquatic in its making, this scent is soft and spicy,tingling the mystery of the beach breeze, it is uplifting and calming altogether. Led by Suede, Licorice, and Sicilian Mandarin at its keynotes, it plays a symphony of aquatic harmony and peace for you, the people in love with tropical calmness can procure this unique shade of the tropical beauty that issculpted with vanilla at its core, with a highlight of rum, coriander, cumin it procures a zesty breeze of ocean air right into your life and uplifts you to the very core. An ode to the passion and affection indulged when we fall in love, it is a scent that collectively speaks of wild passion and warm embrace put together.
Earthen in its making, this is a unique shade of nature presented in a bottle, with unique bends of ingredients put together to bring out the mysterious and exotic presence of ethereal botanicals for you to feel warm and cozy. Salty, marine and herbal, and organic, this is a mixture of all the elements found in a dense forest of mystical creatures. A sensorial excitement is brought to the surface with the use of Sea Salt, Sage, Grape Fruit, Ambrette, Musk Mallow, and seaweed altogether, this is a blend of amazon brought to life. The spirit of nature is captured in a bottle for you to live a life that is filled with magic in every spritz and exploration as its foundation. Free from the bounds of the world, let the powerful nature take over your spirits with this charismatic and captivating scent of nature.
All scents have a unisex approach in their blending, with a mystical stroke of playful ingredients, these fragrances are made for everyone and everywhere. Omnipresent in their essence, these accords are brought to life for you to experience a new world of fragrances inspired by nature and its unique corners of mysterious stories.