The journey: To seek what was lost.
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After a mindful map of olfactory resources was created, the minds at INIT sourced stories within the world, to the core of each essence and have brought together unique and exotic blends of accents and accords together to curate a line of fragrances that stands alone today in the market as a pioneer, each scent is a sensorial journey of different tones and fresh ingredients that work perfectly for the tropical region of India.
INIT took a special purpose-driven decision to derive fragrances that are suitable specifically for the tropical region of the Nation, India is collectively a hot-weather region, and our scents need to be dominant over the moisture to fight and stay for a longer period of time, imagine a line of exotic scents crafted while keeping the Indian market at its core.
INIT is not just a perfume brand but it is an experience crafted with care for everyone to own a piece of luxury that is crafted just for them.
Introduce your brand, products and vision statement and welcome customers to your store.